Business case for H2

Commercial introduction and widespread adoption of FCEVs will create new business models, investment opportunities and potential new markets. FCEVs and hydrogen could be the next big disruptive technologies.

Once a robust hydrogen fueling network is in place, the market for fuel cell electric vehicles—passenger, heavy-duty and off-road—will rapidly grow and present major opportunities for various related businesses. The challenge is to attrract the investment needed to build out the early fueling network and vehicle fleet. H2USA is promoting this initial development by building on existing projects related to government grants, employment impacts, research and development, innovative funding mechanisms and other financial incentives. Examples of these projects are described briefly below.

Alternative and Renewable Fuel and Vehicle Technology Program +

State of California

Funded by a small fee on vehicle registrations, the California Energy Commission oversees this grant program that provides approximately $100 million annually to support projects that develop and improve low-carbon fuels. ARFVTP (also called AB118 after the bill that authorized it) provides co-funding to hydrogen stations in California through a competitive grant that CEC administers.

Incentivizing Hydrogen Infrastructure +

Energy Independence Now

EIN, a non-profit organization dedicated to a clean, renewable energy and transportation economy in California, has done extensive research and analysis about financial models, funding mechanisms and the business case for hydrogen.

Regional Resource Center +

Connecticut Center for Advanced Technology

The Regional Resource Center provides online information, models and other tools to assist local and state planners to quantify the costs and benefits of hydrogen and fuel cell technology at identified potential sites. RRC ensures that planners have the information needed to match a potential application with the most appropriate technology.


Argonne National Lab

JOBS FC uses an input-output methodology to estimate changes in industry expenditures, and then calculates the ripple effects of those changes throughout the economy. As fuel cell production proceeds down the supply chain, fuel cell-related expenditures flow up the chain to the respective economic sectors. Fuel cell-related expenditures include the purchase of the fuel cell itself, its fueling infrastructure, the fuel or energy it consumes, and expenses associated with installing and operating the fuel cell and its fueling infrastructure. 

Fuel Cell and Hydrogen Technologies in Europe +

Hydrogen Mobility Europe

The H2ME1 project started in 2015 and will run through to the middle of 2020. This 5 year project will increase the number of fuel cell electric vehicles (FCEVs) operating on Europe’s roads and will lead in the creation of a pan-European hydrogen fuelling station network. With over 300 vehicles and 29 state of the art refuelling stations being deployed, the project is one of the most ambitious coordinated hydrogen deployment project attempted in Europe to date.

The H2ME2 project was started in May 2016 and is built on this expertise. It will significantly expand the European hydrogen vehicles fleet and in so doing, aims to confirm the technical and commercial readiness of vehicles, fuelling stations and hydrogen production techniques. With its more than 1.100 cars, vans and trucks and 20 HRS H2ME2 will produce recommendations and identify any gaps that may prevent full commercialisation, as well as collating results to support future investments.

Together the H2ME1 and H2ME2 projects demonstrate the breadth and depth of the commitment to hydrogen-fuelled road transport as a pan-European solution to the need to have viable, competitive, alternatives to fossil fuels.


Hydrogen Analysis Resource Center +

U.S. Department of Energy

The Hydrogen Analysis Resource Center provides well-documented, reliable data to be used for hydrogen-related analytical activities. These data can serve as the basis for calculations, modeling and other analytical activities.

Hydrogen and Fuel Cell Research +

National Renewable Energy Laboratory

NREL hydrogen and fuel cell research focuses on developing, integrating, and demonstrating hydrogen production and delivery, hydrogen storage, and fuel cell technologies for transportation, stationary, and portable applications. Projects range from fundamental research to overcome technical barriers, manufacturing process improvement to enable high-volume fuel cell production, systems analysis to identify the most promising commercialization pathways, and market transformation to support early market deployments.